dCS are launching one of their most revolutionary products in years. To tease the legions of audiophile fans, we were asked to create a tantalising reveal trailer for the Varèse system.
The Brief
When dCS Audio tasked us with creating a teaser film for their new Varèse Music System, we knew the style we wanted. We’re talking about a company known for precision and innovation in the audio world – so the visuals had to be nothing short of stunning. Our inspiration? Those iconic Apple product reveals. You know, the ones with sleek lines, sweeping lights, and just enough suspense to leave you on the edge of your seat. The goal was simple: make the Varèse look as incredible as it sounds.
From the start, we highlighted the craftsmanship and cutting-edge tech of the Varèse in a way that felt both grand and intimate. Every shot was carefully composed to draw attention to its clean lines, high-end materials, and next-gen features. To achieve a signature look, we played heavily with light—lots of light sweeps, soft reflections, and moody shadows.
The Production
Our secret weapon? The Astera Titan Tubes. These versatile, wireless LED lights became our best friends on set. Their precision and flexibility allowed us to sculpt light in ways that highlighted the Varèse’s unique design elements. Whether it was casting a soft glow across the contours of the chassis, or accentuating the details of the ports, these lights made the Varèse shine—literally.
The light sweeps were generated through sheer human power – that is, the Lambda team wanging the lights around on stands or sometimes, freehand. Heroes.
The movements of the Titan Tubes added depth, motion, and a sense of discovery with each shot, almost like peeling back layers of the Varèse’s sophisticated design.
Like any great reveal, it’s all about building suspense. We used tight angles and slow pans, showing just enough to intrigue but keeping the full system reveal under wraps until the final moments. The result? A film that invites viewers to feel the sophistication of the Varèse long before they hear it.