Continuing our long relationship with the Driver & Vehicle Standards Agency, London animation studio, Lambda Films were commissioned to refresh and reboot the promotional animation for the DVSA theory-test software, The Learning Zone.
Previously, the promotional content for the theory test software used a screen-cast approach. Over the years, we gently shifted this approach with illustrated design. For the Learning Zone explainer animation, we wanted to take the style in a new, design-led direction. After all, it’s a younger audience that will watch this content!
Lambda Films animator, Millie Woodcock, led the design of the DVSA animation. Millie focused on a beautiful textured aesthetic, and a limited colour palette. The visuals were accompanied by a script that aimed to resonate with a younger audience, rather than attempting to over-explain. To keep the animation engaging, we tried to avoid the simple, flat frame. Instead the animation uses a variety of aerial views, abstract framing and quirky transitions.
The result is a visually stimulating, character-led explainer animation that has remained a promotional tool for the DVSA many years later.
To view more of our animation projects, visit the animation portfolio.You can watch similar animation projects for digital products, such as Assemble for Shopify and The Gazette Business Profiles.
