Launching UN Road Safety Week

Launching UN Road Safety Week

UN Road Safety Week 2021 kicked off this year in style, with a corporate animation from Lambda Films. This animated production was commissioned by FIA Foundation.

We are always grateful for the opportunity to produce animation in pursuit of a good cause. Therefore, we were thrilled to work with FIA Foundation, an organisation with a global mission to improve the world’s roads for a safer, cleaner, greener planet.

The Brief

FIA Foundation wanted to paint a two-sided picture of the world. As it is, and how it could be. To this end, our animation worked with both a monochrome and rainbow colour palette to demonstrate, and differentiate, the two environments. The animation also had to highlight the four key steps being undertaken to make the world a safer place.

The attendees at the UN Road safety Week event, had to understand the global issue, and how it was being tackled.

Impact

Streets for Life is the resulting animation. It’s a rousing call to action for 4000 attendees at the UN Road Safety Week event. Additionally, it achieved over 10,000 viewers within 48 hours of its launch and continues to populate social channels and websites. The success of Streets For Life prompted FIA Foundation to commission Lambda Films as their chosen animation company. Lambda produced animations and videos for both the 2022 & 2023 COP global summits.