Video Marketing Tools & Resources
Intro
Video marketing continues to be one of the most effective ways to drive engagement, build trust, and increase conversions, whether you’re a solo founder, an ecommerce brand, or a full-scale marketing team. But creating standout video content doesn’t always mean big budgets or complex production. There’s now a whole ecosystem of smart, accessible video marketing tools that help you plan, produce, and promote content with ease.
In this post, we’ve pulled together a list of some of the most useful video marketing tools available today, covering everything from AI video generators and stock footage libraries to educational platforms and creative freelancers. Whether you’re launching your first product or scaling up your content strategy, these resources will help you get more from your videos.
Section 1
EDUCATION + PLANNING
Before you dive into production, it’s worth building a solid foundation. These educational resources are perfect for marketers looking to sharpen their skills, stay on top of trends, or refine their video strategy. Whether you’re new to the format or scaling your output, these video marketing tools will help you think smarter and plan better.
1. Wistia Learning Centre
Wistia’s Learning Centre is packed with educational gold for marketers who want to level up their video skills. Expect clear, jargon-free advice on topics like video strategy, scripting, distribution, and how to measure ROI. It’s designed specifically for marketers, not filmmakers, so it’s a great starting point if you want to sharpen your skills.
2. Hubspot Video Marketing Hub
HubSpot’s Video Marketing Hub is full of free guides, case studies, and templates to help integrate video into your wider marketing strategy. Whether you’re looking to improve video SEO, build a YouTube presence, or create conversion-focused landing page videos, this is a go-to resource for marketers looking at the bigger picture.
3. Notion Document Templates
Notion is more than a workspace, it’s a great tool for planning your video content calendar, scripting, and campaign tracking. Loads of community-built Notion templates exist for video marketers, from social media planners to storyboard frameworks, helping you keep content production streamlined and collaborative.
Section 2
STOCK MATERIALS
Sometimes, the quickest way to elevate your video content is by using the right assets. These video marketing tools give you access to high-quality stock footage, music, and design templates, ideal for speeding up your workflow and boosting production value without blowing the budget.
4. Envato Elements
Envato Elements offers unlimited downloads of high-quality stock video, music, motion graphics templates, and visual assets for one flat fee. Ideal for marketers who want professional-looking video intros, transitions, and social ad templates without hiring a full post team.
5. Artlist
Artlist is one of the best resources for licensing high-quality music and sound effects for your video projects. Their straightforward licensing model and curated library make it easy to find the right vibe for everything from product launches to behind-the-scenes content.
Section 3
AI VIDEO GENERATION
If you’re short on time, resources, or filming capability, AI-driven platforms are changing the game. These video marketing tools allow you to generate professional-looking content, often complete with presenters, voiceovers, and visual assets, in just a few clicks. Ideal for product launches, internal comms, or scalable content creation. For a deeper dive into AI Video Production, click the link.
6. Synthesia
7. HeyGen
8. Placeit
Section 4
CREATIVE TALENT & FREELANCE SUPPORT
Not every project needs an in-house team. These platforms connect you with skilled freelancers, from video editors and animators to voiceover artists and motion designers. These video marketing tools are especially helpful when you need specialist support or want to scale production flexibly.
9. Fiverr / Fiverr Pro
Section 5
VIDEO MARKETING & OPTIMISATION
Creating a video is one thing, getting it seen is another. These tools help you optimise, publish, and track performance across platforms like YouTube and social. With insights, keyword tools, and scheduling features, these video marketing tools are designed to help you turn content into real results.
10. Tubebuddy
And, finally…
Video marketing doesn’t have to be slow, expensive, or overly technical. Whether you’re looking to learn, plan, create, or scale, these resources are here to make life easier. They help you stay nimble, creative, and competitive, no matter your team size or budget.
If you’re a marketer trying to grow your brand through video, bookmark this list, it might just save your next campaign.
