STORYTELLING IN BRAND VIDEO PRODUCTION
Welcome to Lambda Films, a UK video production company.
But let’s be honest. We’re more than just a production company; we’re storytellers. For over 15 years, our team has crafted cinematic, story-driven videos. We turn brand messages into captivating narratives that audiences can feel. Each project is an adventure. Whether you’re new to video or a seasoned pro, we make the experience inspiring and seamless. Our in-house team supports you from the first spark of an idea to the final polished cut. We bring creativity and expertise to every frame.
Think of us as your creative partner, here to bring out the heart of your brand in ways that look and feel extraordinary.
Ready to create something powerful? Get in touch with our team below, or keep reading to explore our approach to branded video, tips for making your brand’s story unforgettable, and advice on crafting the perfect brief.
WHAT IS BRANDED VIDEO?
THE BENEFITS OF BRANDED VIDEO
Emotional Connection
Build trust in your brand by connecting brand values with audience emotions
Brand Awareness
Drive global discussion and exposure through your original content
Brand Loyalty
Create a lasting connection with your customer through shared values.
Improved Engagement
Generate discussion, feedback and contributions around impactful topics
Positive Brand Perception
Position your brand as ethical, relatable, and value-oriented
Differentiation
Sets the brand apart with content that reflects its identity
Attract Opportunities
When you stand for something, other will stand with you providing new opportunities
Social Growth
Entertaining content will keep your audiences hooked and waiting for more
ARE BRAND VIDEOS EFFECTIVE?
Branded videos are becoming essential for marketers and businesses. They serve as powerful tools to connect with audiences on a deeper, value-driven level. They go beyond traditional ads; adding depth and personality to a brand in the same way that a strong identity or a compelling brand story does. Beyond everything, these films are vital and memorable.
Engagement and SEO Benefits: Branded video content encourages viewers to spend more time engaging with your brand. They significantly increase dwell time on your site. In fact, users are 88% more likely to stay on a website that includes video content. This strengthens brand impact and boosts SEO by helping your brand become more visible and accessible.
Brand Awareness and Consumer Education: Branded videos are ideal for building a positive brand perception. They do so by aligning your business with meaningful stories and values shared by your customers. Studies show that 87% of video marketers have attributed direct sales increases to branded video content; demonstrating the power of emotionally resonant content. Branded video fosters trust and drives customer loyalty.
Lead Generation and Brand Reach: Branded content does more than engage, it drives action. Video marketers report that video has helped increase web traffic by 86%. Additionally generating leads, boosting conversions, and attracting new customers. This makes branded video a strategic asset for expanding your audience while reinforcing your brand’s commitment to impactful storytelling.
Helpful Content
What’s the process for developing the story in a branded video?
Our story development process is both collaborative and in-depth, beginning with an exploration of your brand’s core values, audience profile, and broader industry landscape. First, we hold a discovery session to understand what message you’d like to convey, the emotions you want to evoke, and the specific values you’d like to align with. After this, our creative team brainstorms, researches and develops story concepts that reflect these elements in a way that feels natural, engaging, and relatable to your audience.
We then refine the story idea, working closely with you to ensure it captures the desired tone and aligns with your brand’s ethos. Once the story is approved, we dive into pre-production, where we create scripts, storyboards, and visual references. This gives you a clear picture of the video before we move into production. Throughout the process, you’re encouraged to provide feedback and insights so that the final narrative resonates with both your brand and your audience.
Can a branded video explore a real person’s story?
Exploring a real person’s story is a powerful way to connect audiences with your brand in an authentic and memorable way. By focusing on an individual’s experiences, challenges, or achievements, we create a narrative that viewers can relate to on a personal level, building trust and empathy. At Lambda Films, we carefully choose stories and individuals that naturally align with the values your brand represents. Through in-depth interviews and thoughtful storytelling, we uncover the elements of their story that resonate with your brand’s purpose and message.
The process starts by understanding the qualities you want associated with your brand, whether it’s resilience, community, innovation, or another value. We then work closely with the individual to capture their journey in a way that reflects these qualities. Our team takes great care to keep the story authentic, never forcing a message but instead allowing the values to emerge naturally through the person’s experiences. By weaving your brand subtly into their story, we create content that feels genuine and impactful, allowing viewers to see your brand as a part of real, inspiring stories.
Are branded videos effective for B2B audiences as well?
Absolutely! Branded videos are highly effective in B2B environments, where brand reputation, trust, and credibility are key. B2B audiences are often looking for partners who share their values and offer unique insights or expertise, making branded content an ideal format for subtly demonstrating these qualities. Instead of focusing solely on products or services, branded videos allow B2B companies to showcase their expertise, highlight thought leadership, or explore issues that matter to their industry. This approach helps position your brand as a knowledgeable, trustworthy leader in the field.
Moreover, B2B decision-makers appreciate content that resonates on both a professional and personal level. By exploring stories around innovation, teamwork, sustainability, or industry challenges, a branded video can reach B2B audiences in a way that feels relevant and engaging. These videos also have the flexibility to be used across platforms like LinkedIn, trade websites, and company presentations, ensuring your message reaches your target audience in the settings that matter most to them.
What are the production steps to create a branded video?
Creating a branded video is an exciting, collaborative process that transforms a brand’s message into a visual story. As a full-service video production company we’re here to help, from the first spark of an idea to the final cut.
Concept Development
We begin with a friendly discovery session to get to know your brand, values, and vision. Together, we discuss your goals, audience, and what makes your brand unique. Our creative team then dives into brainstorming & research, crafting a concept that resonates and feels true to your brand. Once we’ve shaped a storyline and style, we share a proposal to make sure we’re on the same page, and to get you excited for what’s to come!
Pre-Production
With the concept in place, we move into the planning phase, where we put all the pieces together. This includes scripting, storyboarding, planning shot lists, scouting locations, and casting any talent needed. We take care of the logistics, from permits to schedules, so everything is ready for a smooth shoot. By the end of pre-production, you’ll have a clear roadmap of what the final video will look like and how we’ll bring it to life.
Production
Here’s where the magic happens. Our skilled video production team steps in to capture every detail, using high-quality cameras, lighting, and sound equipment to bring out the best visuals and atmosphere. We keep you in the loop on set, giving you a chance to view the footage as we go to make sure we’re nailing the vision. Our team brings creativity, focus, and a bit of fun to each shoot, making it a smooth and enjoyable experience.
Post-Production
Once the filming wraps, we head into the edit suite, where our team works their magic to transform the raw footage into a cohesive, engaging video. This stage includes careful editing, colour grading, sound mixing, and adding any effects or animations. We work closely with you, sharing drafts and incorporating your feedback so that each edit brings the video closer to the final polished product you envisioned.
Final Revisions
With the first full version ready, we turn to the finishing touches. This is your chance to make sure every detail aligns with your brand’s look and feel. Whether it’s adjusting colours, tweaking audio, or refining the visuals, we make it our mission to create a final product you’ll love. We typically offer two rounds of revisions to get everything just right, ensuring no detail is overlooked.
Delivery
With the video complete, we prepare it for delivery in the best formats for your chosen platforms, whether it’s for your website, social media, or events. If you need advice on optimising the video for reach and engagement, we’re here to help. Our team remains on hand to support you, so you feel confident sharing your brand’s story with your audience.
Through each stage, we’re by your side, bringing creative energy, technical expertise, and a commitment to making a video that truly reflects your brand and connects with your audience.