EXPLAINER VIDEO PRODUCTION
Welcome to Lambda Films, a UK video production company.
Here’s the thing: we’re more than a typical production company; we’re experts in making ideas clear, engaging, and easy to understand. With over 15 years of experience, we create explainer videos that break down complex concepts into engaging, memorable stories. We’re here to bring your ideas to life in a way that feels effortless for you and valuable for your audience. From our first brainstorming session to the final polished video, our in-house team takes care of everything, making sure the final product is clear, compelling, and visually striking.
Think of us as your creative partner in transforming information into stories that connect with people and leave a lasting impression.
Ready to bring clarity to your message? Get in touch with our team below, or read on to discover our approach to explainer videos, tips for building strong messaging, and how to craft a successful video brief.
WHAT IS AN EXPLAINER VIDEO?
THE BENEFITS OF EXPLAINER VIDEOS
Enhanced Understanding
Explainers simplify complex information making your service or products easy to understand.
Happier Customers
Helpful content ensures your customers are well-informed and happier with your offering
Boost Sales
Reduces uncertainty, clarifying benefits to encourage quicker purchases.
Customer Connection
Explainers build trust by presenting information in a honest, accessible way.
Enhanced User Experience
Providing helpful information makes interactions with your brand enjoyable
Streamlined Sales Process
Provides quick, persuasive product explanations, aiding sales teams
Easier Product Demonstration
Visualises product use, making complex features simple to understand.
ARE EXPLAINER VIDEOS EFFECTIVE?
Explainer videos are increasingly valued as essential tools for marketers and businesses, helping them simplify complex information and engage audiences effectively. In today’s content landscape, they’re as vital as a strong website or brochure, a core asset that makes communication clear and impactful.
Engagement and Comprehension: Explainer videos are powerful tools for boosting understanding. In fact, 88% of marketers say explainer videos increase user comprehension of products or services, empowering audiences to make more informed decisions (Wyzowl).
Increased Purchase Intent: Explainer videos also drive purchases. Around 84% of consumers say that watching a product video convinced them to buy, highlighting the power of explainer videos in turning interest into action (Zight).
High Shareability: Video content is exceptionally shareable, with video being shared 12 times more often than text and images combined on social media. This gives explainer videos enormous reach potential, amplifying brand visibility (Social Pilot).
Helpful Content
What types of topics or products are best suited for explainer videos?
Explainer videos work exceptionally well for products, services, or concepts that need a bit more context or explanation. They’re ideal for breaking down complex or technical information, explaining new ideas, or showcasing products with unique features. If you’re launching a product that’s innovative or not immediately familiar to customers, an explainer video can provide essential context. Explainer videos are also effective for explaining company processes, summarising software features, or introducing a new service. By collaborating with a skilled video production company, you can tailor the explainer video to suit your specific needs and objectives, ensuring the content resonates with your target audience.
What’s the difference between animated and live-action explainer videos?
Animated explainer videos use graphics, illustrations, and motion design to convey information visually. They’re particularly effective for abstract concepts, digital products, or services where visuals can simplify complex information. Live-action explainer videos, on the other hand, feature real people, environments, and products, which adds a human touch and can make the brand feel more personal. Choosing between animated and live-action depends on the message and audience. Animated videos are typically easier to update, while live-action can establish a more personal connection.
Lambda Films is a celebrated animation studio as well as production company, and can guide you through the options, helping you select the style that best aligns with your brand’s goals and tone.
What is the typical process for creating an explainer video?
Creating an explainer video involves several steps, each designed to build a clear, engaging story that resonates with your audience.
The process generally starts with concept development, where you and Lambda Films establish the main goals and tone of the video.
This is followed by scriptwriting to ensure the message is concise, impactful and above all, accurate.
Once the script is finalised, storyboarding begins, providing a visual outline of the video’s flow.
During production, the animation or live-action footage is created, with careful attention to quality and consistency.
Finally, in post-production, the team adds sound effects, music, voiceover, and any final edits. This structured process ensures your video effectively communicates the intended message, reflects your brand’s identity, and meets your goals.