Welcome to Lambda Films, your partner in creating exceptional product videos.
We know your product is more than just what it does, it’s what it represents. Whether it’s a game-changing tech innovation, a handcrafted masterpiece, or a premium service, our job is to make your audience see it, want it, and remember it. For over 15 years, we’ve helped brands showcase their products in ways that inspire confidence, curiosity, and connection.
At Lambda, we don’t just film your product; we tell its story. Our in-house team handles every detail, blending stunning visuals with creative strategy to deliver videos that don’t just look good, they work hard for your business. From sleek demos to aspirational lifestyle shoots, we create content that sparks conversations and drives sales.
WHAT IS A PRODUCT VIDEO?
THE BENEFITS OF A PRODUCT VIDEO
Increase Sales
Make purchasing decisions easier by showcasing features and benefits
Simplify Details
Videos simplify complex products, breaking down intricate details into digestible content
Build Trust
A well-produced video helps customers feel confident in the quality and authenticity of your product
Social Media Engagement
Product videos grab attention and encourage engagement on social platforms
Relatability
Demonstrating how a product fits into everyday life helps customers imagine it in their own
Highlight Quality
Close-up visuals emphasise the craftsmanship of your product
Educate Customers
Videos answer common questions and address concerns, empowering the customer
Improve SEO
Videos keep visitors on your site longer, signalling to search engines that your content is valuable
ARE PRODUCT VIDEOS EFFECTIVE?
Product videos are an essential tool for showcasing your offerings, driving sales, and building trust with your audience. By blending visual appeal with compelling storytelling, they deliver measurable results for businesses of all sizes.
Boosts Conversions: Consumers are 73% more likely to purchase a product after watching a video that explains or demonstrates it, making product videos a powerful sales driver.
Increases Website Traffic: Websites featuring product videos see up to 157% more organic traffic, enhancing visibility and helping customers discover your brand more easily.
Builds Trust: A staggering 89% of consumers say video content gives them confidence in purchasing decisions, proving its ability to turn curiosity into loyalty.
Product videos don’t just showcase; they sell, educate, and connect.
Helpful Content
What types of product videos can you create?
We can create a variety of product videos tailored to your goals and audience. These include:
Explainer videos that break down how your product works in a clear, engaging way.
Lifestyle videos that show your product in real-world settings, connecting emotionally with viewers.
Demonstration videos that focus on the functionality and benefits of your product.
Promotional videos designed to drive sales or generate excitement for a launch.
How-to videos that educate users on using your product effectively.
Animations are an alternative approach. Have a look at our animation production page for more information.
We’ll work with you to select the style that best fits your product and marketing objectives.
What is the process for creating a product video?
Our production process is collaborative, but we handle the heavy lifting to make it seamless for you. Here’s what to expect:
Discovery: We start by understanding your product, target audience, and goals. This may include brainstorming sessions and research to shape the creative direction.
Scriptwriting & Storyboarding: Our team crafts a compelling script and visual plan. Your feedback ensures the concept aligns with your vision.
Pre-Production: We handle casting, location scouting, and scheduling. You’ll approve final details like shot lists and props.
Production: Filming takes place, whether on location, in-studio, or with animation. We bring your product to life with professional equipment and an expert crew.
Post-Production: This stage includes editing, colour grading, sound design, and adding graphics or animations. You’ll review and provide input to refine the final cut.
Delivery: Once approved, we deliver the video in your preferred formats, optimised for your intended platforms.
Your involvement is flexible, from guiding the vision to hands-on feedback at key stages. We ensure the process is as smooth and stress-free as possible.
How long does it take to produce a product video?
On average, producing a quality product video takes 4–6 weeks, depending on complexity and scope.
Simple videos, such as studio-based shoots or basic animations, can take as little as 2–3 weeks.
Complex productions, involving multiple locations, actors, or heavy post-production, may require 6 weeks or more.
We work to realistic timelines that ensure the best results while accommodating your deadlines.
What results can I expect from a product video, and how can I measure its success?
A product video can significantly increase engagement, sales, and brand trust. You can measure success using the following metrics:
Click-Through Rate (CTR): Track clicks from your video, especially when hosted on platforms like YouTube or embedded on your website.
Engagement Rates: Monitor how long viewers watch your video and their interactions (likes, shares, comments).
Conversion Rate: Measure how many viewers take desired actions, like purchasing or signing up, after watching.
Website Traffic: Check how the video impacts traffic and bounce rates on your product pages.
ROI: Calculate how much revenue or leads are directly attributed to the video campaign.
We recommend tools like Google Analytics or tracking links (UTMs) to gain insights. By analysing these metrics, you’ll understand your video’s impact and adjust future strategies for even better results.