Welcome to Lambda Films, a promotional video production company in the UK.
For over 15 years, our in-house creative team has been crafting high-quality promotional videos for businesses and brands. Regardless of your familiarity with video production, our in-house model provides expert support and guidance at every stage of your project. From the initial concept to the final broadcast, you have full access to our extensive video production services & talent.
We pride ourselves on being more than just a service provider; we are your Production Partner.
If you’re in need of a promotional video, don’t hesitate to get in touch with one of our team members below. Or, continue reading for more insights into our production process, tips on creating impactful promotional videos, and help with formulating your video brief.
WHAT IS A PROMOTIONAL VIDEO?
THE BENEFITS OF PROMOTIONAL VIDEO
Brand Awareness
Dramatically boost your brand's visibility and recognition across platforms
Lead Generation
Generate greater interest in your product or service for more leads
Customer Engagement
Provide your customers with easily accessible information & insights
Boost SEO
Increase engagement & dwell times on your website for a boost in SEO
Differentiation
Stand out from your competitors with a higher-quality promotional video
Customer Education
Create informed customers who are more likely to buy with confidence
Global Reach
Use video to transcend geographic regions and demographics
ARE PROMOTIONAL VIDEOS EFFECTIVE?
Promotional videos are increasingly recognised as crucial tools for marketers and businesses due to their effectiveness in engaging audiences and driving sales. In your marketing arsenal, they are the equivalent of a website or brochure; pretty standard but pretty damn vital too.
Conversion Rates and Engagement: Adding a promotional video to a landing page can boost conversion rates by up to 80%. Videos are not only engaging; they also encourage viewers to spend more time on a website, increasing dwell time significantly. In fact, users are 88% more likely to spend time on a website that includes video (Thrive Internet Marketing Agency) (Wyzowl).
Brand Awareness and Consumer Education: Videos have been shown to enhance user understanding of products or services, with 96% of people reporting they’ve watched a promotional video to learn more about a product or service. This not only helps in increasing brand awareness but also boosts consumer education, making videos an effective tool in marketing strategies (Wyzowl).
Lead Generation and Sales: Video content is highly effective in generating leads and sales. About 90% of marketers have found video marketing helpful in generating leads, and 87% have seen an increase in sales due to video marketing efforts (Wyzowl).
